mf.1 advertising branding strategy mf.1 Advertising Branding Strategy

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ideas@mf1.ca · 204.237.8514 · Winnipeg, Manitoba, Canada

CASE STUDY: YES! Winnipeg

A bright and solid foundation for YES! Winnipeg’s vision.

YES! Winnipeg is an organization that helps businesses say “Yes” to staying in Winnipeg. From concept, through to launch, mf.1 helped YES! articulate their vision, present their services, and achieve investment targets within the business community.

Founded by The Winnipeg Chamber of Commerce, and supported by Economic Development Winnipeg, YES! is a brand that provides a fresh and inviting experience to people curious about doing business in Winnipeg. Our goal was to create a brand that is friendly, easy-to-understand and positive. A brand that says, “We’re taking a creative approach to helping businesses succeed in Winnipeg”.

In short, YES! Winnipeg’s goal is to promote our city as a desirable place to set up, expand or relocate a business. This is no easy task, but YES! passionately set out to help people navigate Winnipeg’s business atmosphere, and create a stronger economic climate.

Services provided:

Identity, naming, branding, marketing strategy, website design and development, video production, marketing materials, slogan writing, brochure writing, event marketing materials.

Logo

Slogan

Brochure

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